Daemon Club is a competitive online game committed to attracting players who are interested in creating their own unique strategies using a set of flexible tools. Daemon Club seeks to achieve this goal by creating a game focused on quality and competitive spirit in vein of other e-sports titles like League of Legends, Hearthstone, and others. Zoggle LLC believes that anyone playing their game should be able to have fun playing their game for free, without feeling forced into paying for new game objects like monsters, techniques, etc.

Competitive while being Fun

Sporty and Modern while feeling Retro

Opulent without being Unrelatable

6 final conceptual routes and 3 main buckets were picked from the initial sketches. From left to right: 1. E-Sports | 2. Classic Retro | 3. Strategic

Finalized mark was a combination of the E-Sports and Classic Retro Buckets, with subtle touches added to emphasize strategic elements of the game. Noir Pro was chosen as a font that captured the heft and weight of a sports title as well as the classic retro feel of the games setting. These choices allow for a logo that feels both old-school and can be used effectively as in a sports broadcast setting. The simple flat colors are able to be readily adapted to the needs of any event and read well no matter the gradients, textures, or additional graphic elements that may be paired with it.