This packaging is marketed toward health conscious women with the packaging being more fun so it can compete with its competitors like Chobani. I created pops of color with clear illustrations so that it can be easily seen on the shelf. Each flavor has a unique color and illustration to be easily recognized.
![animation branding fage Fruit gif ILLUSTRATION instagram Packaging Rebrand yogurt](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ee64c598035449.5ed3209cdebef.jpg)
![animation branding fage Fruit gif ILLUSTRATION instagram Packaging Rebrand yogurt](https://mir-s3-cdn-cf.behance.net/project_modules/1400/49795998035449.5ed3209cdde2d.jpg)
![animation branding fage Fruit gif ILLUSTRATION instagram Packaging Rebrand yogurt](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c608e998035449.5ed3209cde5b2.jpg)
![animation branding fage Fruit gif ILLUSTRATION instagram Packaging Rebrand yogurt](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b467ca98035449.5ed3209cdfd7c.jpg)
![animation branding fage Fruit gif ILLUSTRATION instagram Packaging Rebrand yogurt](https://mir-s3-cdn-cf.behance.net/project_modules/1400/40092098035449.5ed3209ce1172.jpg)
![animation branding fage Fruit gif ILLUSTRATION instagram Packaging Rebrand yogurt](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8e6c5b98035449.5ed3209ce0958.gif)
![animation branding fage Fruit gif ILLUSTRATION instagram Packaging Rebrand yogurt](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2531fe98035449.5ed3209ce0251.gif)
![animation branding fage Fruit gif ILLUSTRATION instagram Packaging Rebrand yogurt](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5539e098035449.5ed3209cdf0a3.gif)
![animation branding fage Fruit gif ILLUSTRATION instagram Packaging Rebrand yogurt](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3debdf98035449.5ed3209cdf62a.gif)