The future of healthcare.
Bright Health is a non-for-profit software company that design and build software solutions for Personal Health Records (PHR). Their goal is to enable customers to provide optimum care and realize better outcomes.
We built an identity with a bright, energetic and dynamic palette that disrupts the NFP space but also feels trusted and altruistic.
The soft overlapping shapes represent information in an integrated and collaborative way.
The new mark leverages an iconic symbol of care and empathy, in a transformational embrace.