INSPIRE RENOVATIONS
A Branding & Identity Project
This brand new renovation company was looking to place themselves in the high-end elite of home renovators in the Greater St. Louis area. After several consultations, I narrowed down their target market demographic and general company feel. After plenty of research on other similar companies in the area, I went to work on their color scheme and concepts for their logo.
The business cards have a gold foil imprint on the front to make them really stand out in their market.
We decided on a rich dark navy blue and deep golden yellow for their primary colors for security and trustworthiness, as well as a touch of luxury. Secondary colors in lighter shades lightened the aesthetic and gave plenty of room for variety in other design projects.
Our primary objective after the logo creation was a branding guide, condensing all of the research and demographics into an easy-to-follow guide for any future designers working on projects for Inspire.
I also did all of the writing and content creation for this branding guide.
With the branding guide complete, we focused on the website design and development. The client wanted to use this as a filtering tool so potential customers could take a look at the site and self-filter based on the content and target demographic. Once again, I did most of the writing for the site, interviewing the client about projects they've worked on, incorporating information into this very aesthetically driven project.
Total Project Duration: 3 months
