Project: Sky Q On Demand
Client: Venture 3 / BSkyB
Music & Sound Design: Box Of Toys Audio

BACKGROUND /

As part of the ongoing distribution of Sky Q, Venture 3 invited us to collaborate on a pre-roll identity for the new on demand service.

APPROACH /

Sky Q's on demand service covers a lot of ground in terms of content and our audio needed to remain relevant to any genre that followed. The music exists as an evolving soundscape that captures the imagination and remains true to the Sky brand. Sound design punctuates movement and detail, occasionally nodding towards content and uses glassy textures to convey a sense of quality. Both stereo and 5.1 mixes were delivered.