ABOUT THE PROJECT
Mr. Buck is a street food stall from Tegal, Indonesia that sells martabak. Mr. Buck is a pioneer of 8 flavors martabak pizza in their region. They also provides salty / meat martabak with a variety of unique and high quality ingredients.
For this brand identity project, I made Mr. Buck's logo with experienced middle-aged chef visualization. Logotype used hand lettering which was popular at that time and also strengthen the concept of street food.
Besides that, I also made a pattern with a line-art drawing of martabak's ingredients. The pattern for sweet martabak packaging is different from salty martabak. Red and white are chosen as the main colors, so the packaging and stall can easily recognized by customers.
sweet martabak package
salty martabak package
