JOHN SMEDLEY: Made in Great Britain at The Coronation Festival July 2013
John Smedley: Made in Great Britain at the Coronation Festival July 2013
The 3m x 3m corner shell space was transformed into an elegant presentation of the John Smedley brand. The brief, to engage customers with the brand and invite them to enter a Prize Draw, the stand would be manned by 4 people armed with Ipads for data capture and access to JohnSmedley.com.
AW13 Colour Palette Gallery
Using 25 white box frames the iconic men's style Dorset showcases the AW13 palette and creates the main feature wall.
In the foreground the women's style Islington in Flamingo is displayed on a Proportion London mannequin torso. A limited edition Coronation festival scarf accessorises the cardigan with an original John Smedley design adapted from a 1930's design taken from their archive.
We are John Smedley - AW13 campaign message
The screen is used to loop a selection of content including a specially commissioned animation from the cartoonist Robert Duncan. Created specifically for the Coronation Festival Robert depicts the history and production story behind John Smedley. Here's a preview.......
We are John Smedley - animated by Robert Duncan
Simple, clean and elegant storage solution
Provenance of the finest Sea Island Cotton
Displays of raw cotton through to the finished dyed and spun bobbins shows guests the process behind John Smedley's Sea Island Cotton
Individually folded and framed Dorset polo shirts hung in gallery style to create a vibrant wall of colour for the AW13 palette.
Positioned to the side a small display of raw merino wool allows guests to understand how the wool looks in it's natural unprocessed state
Coronation Festival Buckingham Palace - July 2013
The stand concept for John Smedley was designed and implemented by Tam Lever at NotRocketScience.
We worked with John Smedley's marketing team, and the following to deliver this project:
Rober Duncan - Cartoonist
Herman & Herman Ltd - Cabinetry
