Montague is a US based bicycle brand. Peculiarity of the product range lies in its folding possibility, allowing you to bring it wherever you go (office, cars, train..). Folding doesn't mean you own a wrong bicycle, on the contratry it means you can do more than expected compared to a standard one ! The campaign is based on the rapidity you can fold it, and emphase that everybody can use it, from city to rundergrowth ...