Brief
「為了尋找能夠帶來幸福的青鳥，
一對小兄妹踏上的一段冒險旅程。
每一隻象徵著人類各式慾望的青鳥，
總在回歸現實中變了色，
只有那隻原本就在小兄妹家中的鳥兒，
在一夜之間羽變為青色......〈青鳥〉」
《幸福好年》是與新竹市政府合作的2020新竹市新年紅包設計專案，主要包含新春一元紅包以及紅包袋三式。
一元小紅包的設計概念從經典故事〈青鳥〉出發，追尋幸福的小鼠在歷經11年的冒險後，終於獲得了傳說中通往幸福的鑰匙（外封紅卡）。小心翼翼地打開幸福的大門後，卻發現裡面空無一物！但仔細一看，裡頭並非真的空無一物，裡頭有著的是努力追尋幸福的自己（內頁灰卡）。幸福就像青鳥一樣，沒有明確形態也難以具體把握，你不能確定捉住的是不是幸福。但其實，幸福一直在追求的路途上，在你的身邊，在過程中所得到的友情、親情、愛情以及所有經驗⋯⋯一切一切都是幸福。
而紅包袋則延續關於幸福的概念，嘗試描繪幸福的各種面向，有關係間的幸福，無論是友情、親情或是愛情；有從外而得的幸福，透過嬉戲、玩樂、探險而得的幸福；還有最最重要的，是來自於內心，透過幸福之鑰而明白並珍惜那個努力追尋幸福的自己。藉由各個面向來祝福所有市民新的一年都會是「幸福好年」：）
" In order to find the blue bird, little boy and little girl embarked on an adventure.
" In order to find the blue bird, little boy and little girl embarked on an adventure.
Every blue bird that symbolizes all kinds of human desires always changed color when returning to reality,
Only the bird that was originally in the little sibling ’s house turned blue in one night ... "
－《The Blue Bird》
《A Happiness Year》is a design project collaborate with Hsinchu City Government, including the one dollar gift and three red envelopes. The concept is based on the story 《The Blue Bird》. After the adventure of eleven years, the little mouse (
Chinese zodiac this year) finally found the key to the happiness. While he opened the gate carefully, the little mouse found nothing there. But is it really nothing? After taking a closer look, he found out that there's one bravely searching for the happiness all the way of the journey - himself. I want to convey the idea through this work that happiness is just like the blue bird. There's no clear form and it's hard to grasp. But in fact, happiness has always been around you, the friendship, family, love and all the experience gained in the process ... everything is happiness.
Only the bird that was originally in the little sibling ’s house turned blue in one night ... "
－《The Blue Bird》
《A Happiness Year》is a design project collaborate with Hsinchu City Government, including the one dollar gift and three red envelopes. The concept is based on the story 《The Blue Bird》. After the adventure of eleven years, the little mouse (
Chinese zodiac this year) finally found the key to the happiness. While he opened the gate carefully, the little mouse found nothing there. But is it really nothing? After taking a closer look, he found out that there's one bravely searching for the happiness all the way of the journey - himself. I want to convey the idea through this work that happiness is just like the blue bird. There's no clear form and it's hard to grasp. But in fact, happiness has always been around you, the friendship, family, love and all the experience gained in the process ... everything is happiness.
One Dollar gift size : 12 x 8.8 cm
Red Envelope size : 18.5 x 9 cm
One Dollar Gift
Three Red Envelopes
© Mori Chiang. All Rights Reserved.
