‘Wagon Wheels’ are remembered by many as the lunchbox treat. My parents generation see them as a nostalgic product that can take them back to happy times of indulgence as a child. The wild western theme now seems to have fallen behind a little and it’s why I’ve tried to reinstate the nostalgia and excitement of Wagon Wheels once again. By packing them in sticks of dynamite it conveys the western element of the brand whilst having a strong presence on the shelf. The more sophisticated feel of the packaging aims to appeal to the adult buyer who will remember the days of 'Wagon Wheels' as a child whilst maintaining the element of fun that the Wild West can bring to supermarket shelves through packing them in a fun form.
Thanks for having a look.