Beyond Hydration
New brand identity and brand strategy for Aquarius that draws the brand towards a passionate and powerful universe.
Bringing into life the concept Beyond hydration we created Aquarius new positioning, leveraging the power of the brand to millennial consumers, bringing the so-called achiever generation, the motivation to face daily challenges and succeed with a healthy natural product. Built for the millennial generation, Aquarius’ new strategy focuses on a generational insight that embraces everyday challenges by offering emotional motivation to restore people’s determination. At Morillas we designed a visual that embraces the spirit of the achiever generation, always on the go, active and passionate. The Aquarius world becomes the street, being the product the element that helps achievers conquer it and not let it get in their way. With an epic dramatic scene, we wanted to empower our main characters by giving them the full attitude of those who are ready to succeed.
The campaign was for the UK, Germany, France, and the Netherlands.
