Creative Fields
Logo & Identity, Art Direction, Packaging, Responsive Web Design & Development, Photo Editing
Project Background
Stella is a local coffee company and its mission is to deliver the tastiest iced coffee in the city. As a relatively new company, Stella prides itself to say that its product quality is one of the best on the market, with various choices of flavors. It is a great option for hanging out in a peaceful and harmonious place and having a good time for a day full of energy.
Challenge & Mission
Stella gives great importance to its packagings such as disposable cups, coffee pouches, cupcake boxes, and bags. Unique packaging and vintage design should make people fall in love with the brand at first sight. Since Stella offers home delivery too, a website, the integral part of any successful brand, is necessary. Design should be elaborated to a level that sets the brand apart from the competition and makes it easily recognizable.
Solution & Result
Approach was a combination of modern and vintage style. Modern — regarding colors and look, and vintage — regarding logo layout and overall feel. From that perspective, badge is an indispensable part of a vintage logo design and that is why an emblem logo style was chosen. It gives the impression of stability, tradition and warmth which makes customers feel cozy and like home. On the other hand, the modern look gives the impression that a brand keeps up with the times and reflects a good quality products.
Year
2020
Stella Iced Coffee
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