PORSCHE - CAYENNE COUPÉ
The Perfect Companion.
Here is the latest campaign I have directed and shot the stills on for Process Films for their client, Porsche Norway. The deliverables included a commercial film in various formats and images to be used for print ads, billboards and social media.
Because of the current pandemic, we are confined to our own borders this summer. Our concept embraced the idea of the Norwegian vacation. We wanted to show Norwegians that there are great locations to visit inside Norway that are aside from the stereotypical mountains and fjords. We went searching for long beaches and lush forests that are more typically found in central Europe and what Norwegians are more likely to think of when they think vacation. (As normal as they are everywhere else, sand beaches are not common here at all!)
We chose a father, son and family dog as the characters (families are the target audience for the Cayenne) and came up with the pay off 'Den perfekt følgesvenn.' or 'The perfect companion' in english.
Enjoy and feel free to give feedback.
Credits
Production company: Process Films
Director: Matt Pain
Producer: Kristian Kjelman
DP: Glenn C. Pettersen
1st AC: Ben Reygate
Editing: Håkon Hoiland
Color: Process Films
Music: Midnight Music Norway
Sound: Nr.14
Still photography and retouching: Matt Pain
The Perfect Companion.
Here is the latest campaign I have directed and shot the stills on for Process Films for their client, Porsche Norway. The deliverables included a commercial film in various formats and images to be used for print ads, billboards and social media.
Because of the current pandemic, we are confined to our own borders this summer. Our concept embraced the idea of the Norwegian vacation. We wanted to show Norwegians that there are great locations to visit inside Norway that are aside from the stereotypical mountains and fjords. We went searching for long beaches and lush forests that are more typically found in central Europe and what Norwegians are more likely to think of when they think vacation. (As normal as they are everywhere else, sand beaches are not common here at all!)
We chose a father, son and family dog as the characters (families are the target audience for the Cayenne) and came up with the pay off 'Den perfekt følgesvenn.' or 'The perfect companion' in english.
Enjoy and feel free to give feedback.
Credits
Production company: Process Films
Director: Matt Pain
Producer: Kristian Kjelman
DP: Glenn C. Pettersen
1st AC: Ben Reygate
Editing: Håkon Hoiland
Color: Process Films
Music: Midnight Music Norway
Sound: Nr.14
Still photography and retouching: Matt Pain
60 sec commercial spot.
