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Treasure is a file hosting service that places privacy in the forefront of their approach, allowing users to store and access all of their cloud accounts securely in a single place, offering them a peace of mind. We were appointed to develop a brand identity for the advocates of data privacy.
The brand identity plays on the side-view of a treasure chest and the shape of a lock, symbolising the elevated protection that Treasure offers for its users. Bright red was chosen as a display of confidence and competence, portraying the brand as the modern leader.
