Hugo Cuellar's profile

FABLE WHISKY ANIMATION: The Ghost Piper of Clanyard Bay

Hugo Cuellar
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animation art direction brand Character design direction Film Hugo Cuellar ILLUSTRATION Whisky Drawing
animation art direction brand Character design direction Film Hugo Cuellar ILLUSTRATION Whisky Drawing
Storytelling is one of the many age old rituals that take place when people gather and drink whisky.

As part of Fable Whisky's identity, I was commisioned to create the first set of illustrations and animation short to accompany the release of the bottle. The idea being that as you sample the whisky you also submerge yourself in the story. For this, they chose a legend that really represents the mystery and rugged beauty of Scotland:
The Ghost Piper of Clanyard Bay
The world in which this tale takes place is one filled with mist, deep shadows and texture.
We wanted to create something that feels old and alluring, and so the ink drawing approach served quite well in bringing that simple and organic quality. The unnecessary detail on the characters and environments was stripped back to let the viewer's imagination fill the gaps and give the overall film the rawness it deserves. Less is more.
animation art direction brand Character design direction Film Hugo Cuellar ILLUSTRATION Whisky Drawing
Initial development sketches
Development designs for the Ghost Piper
animation art direction brand Character design direction Film Hugo Cuellar ILLUSTRATION Whisky Drawing
Final character Lineup
Animation @hugolcuellar
Original Music & Sound @simolab
Creative Direction @gpstudio_design
Writer - Des Waddy
Narration - Jeff Rawle
FABLE WHISKY ANIMATION: The Ghost Piper of Clanyard Bay
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Hugo Cuellar's profile

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Hugo Cuellar's profile
London, United Kingdom

FABLE WHISKY ANIMATION: The Ghost Piper of Clanyard Bay

Illustration and Animation created to go alongside Fable Whisky's release.

Published:

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