Enel Group
The client - Who.
Enel Group is a multinational energy company and one of the world’s leading integrated electricity and gas operators. Founded in 1962 in Italy, Enel Group has expanded in 34 countries, maintaining undeterred its vision over a world fully connected to energy.
The need - What.
STIRIXIS Group undertook the design of Enel’s flagship store in Romania.
The execution - How.
Keeping in mind the etymology of word “energy” and the fact that it's synonym to power and therefore to motion, STIRIXIS Group tried to adapt a holistic strategic design that responds to this exact “philosophy”.
The stores were designed in a way that people are impressed, firstly, by the bright lights and transparent led mesh screen, complemented with led benches on the pavement area of the façade, having as a result their attracted attention. Then, and after the customers have already entered the place, they run into the creative result: lightboxes, an amphitheatrical waiting area with plugs and screens, wifi, kinetic lights moving and chancing colors, soundproof meeting rooms and gradient glass partitions at the offices giving the sense of privacy, even when we’re speaking about an open space.
All furnitures are curved, representing the company’s identity and mentality, the openness and perpetual motion. Warm homey textures are combined with the brand’s colours and the brand architecture creating a must-visit environment.
The #imaginemore element - Wow.
Find out more: https://bit.ly/2Vp5kQw.
