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Our brains try to create meaning and make sense of things around us. We are capable of reconstructing deconstructed images into familiar objects.… Read More
Our brains try to create meaning and make sense of things around us. We are capable of reconstructing deconstructed images into familiar objects. For my BFA show, "fabricate", I wanted to deconstruct a series of company & product logos that have been influential in my experiences and travels. I applied the deconstructed logos to corresponding items using various application methods and media to challenge viewers to “fabricate” meanings out of the logo deconstructions. Read Less
Published:
fabricate is a body of work that displays five deconstructed logotypes applied to correlating objects in order to explore the way our human minds are constantly attempting to create meaning and make sense of things around usAs part of my BFA show, I wanted to deconstruct a series of company and product logos that have been influential in my life experiences and travels.  The logotypes were stripped of all identifying colors and divided into a grid, then the pieces were rearranged into compositions dissimilar to their original form. Using different methods and mediums, the shapes were then applied to objects that correspond to the products and services offered by the brand. Devoid of the original context, color and shape of the logotype, fabricate challenges our minds to recognize and make sense of these chaotic deconstructions to find meaning amid the disorder.

Deconstructed New Mexico State University logo, acrylic paint on handsewn cotton & tulle dress.
Deconstructed DECA logo, vinyl sticker & acrylic paint on suitcase; Deconstructed Skype logo, glitter & paint on phone. 
Deconstructed Disney logo, sewn satin & cotton
Final fabricate BFA display