Visual identity for vegeterian coffeeshop GreenCup
Delicious coffee with a care of nature.
Often, vegetarian institutions have a bright and loud communication, causing a negative perception among opponents, we want to avoid this. We want that client would proudly recommend our coffee house to his friends. We would like people to think: "Vegan coffee is unrealistically delicious." We see our brand as part of the customer’s style, an accessory demonstrating their attitude to the world. Our brand is open and positive, we know what we want, our customers, too.
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