Cath Kidston Funerals
for this brief we were given an existing brand and using that brands core values we were asked to create a new brand. The brand we were given was Cath Kidston and our solution was Cath Kidston Funerals
3 Reasons for Cath Kidston to start doing funerals:
With Cath kidston being a lifestyle brand that spans most stages of life: from birth to old age, the only section they are missing out on is the death.
Cath Kidston basically makes money off the premise of bringing vintage prints back into fashion or 'making money from old stuff' (most people who die are old)
Like Cath Kidston, Funerals would be pretty shit without flowers.
With Cath kidston being a lifestyle brand that spans most stages of life: from birth to old age, the only section they are missing out on is the death.
Cath Kidston basically makes money off the premise of bringing vintage prints back into fashion or 'making money from old stuff' (most people who die are old)
Like Cath Kidston, Funerals would be pretty shit without flowers.
3 potential marketing strategies for the company were
A slick poster advertisment showing dead flowers rather thank Cath's usual vibrant, lively bunch. No patterns here just death, death and more death.
Our second strategy was to reflect the brand in a more morbid light. These adverts are probably the most effective and realistic as they relate strongly to the existing brand and show how feasible and well considered the idea of Cath Kidston funerals actually is.
Our final strategy was to focus on the placement of adverts rather than the content. If you are advertising funerals then you want to be advertising to people who are dying . . . It makes perfect sense.
We decided that the three best places to advertise would be:
Opposite old peoples homes . . .
Car crash hotspots...
And finally, outside hospitals.
Cath Kidston Funerals, worth dieing for.
