Hurray! Make it a Party, every day!
Our Nickelodeon Client Dr. Oetker en Koopmans, Market leader in Home baking products wanted Kids to go baking stuff more often with their Mum. It's a social thing, being active with your Mother in the Kitchen. And of course Dr. Oetker and Koopmans want their future target group to grow up with their products. We created a platform called "Hieperdepiep". We say that in the Netherlands when someone has his Birthday. We wanted Kids to celebrate all kinds of little occasions. Like the birth of a little Kitten, or getting your swimming Diploma etc. Not only your birthday is worth baking something delicious!
In a series of items in our Nick program "Supernick" we had a boy and a girl baking against each other. There was a website that was very successful. The campaign reached around 90% of the target group.
The microsite had 193.401 unique visitors and the game was played 614.111 times. Hieperdepiep has been running for two years.
In a series of items in our Nick program "Supernick" we had a boy and a girl baking against each other. There was a website that was very successful. The campaign reached around 90% of the target group.
The microsite had 193.401 unique visitors and the game was played 614.111 times. Hieperdepiep has been running for two years.
TV Billboard around the item in Supernick Program (Nickelodeon)
Simple animation Commercial to activate Kids to go play one of the games on the very successful website we made
Screentshots of the Games
Promo for item in Nickelodeon's Supernick Program
The HieperdePiep baking item in Supernick (Stills)
Moodboard we presented to our client.
Some scetch ideas.
