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Nuun Hydration Tabs
Nuunhad a small following of hardcore athletes, but it was time to expand. How dothey grow without getting sucked into the sports cliché’s of hyperaggressiveness, or overly complicated science? This identity focuses on thepositive, energizing side of sport and the simple great flavors of this hydrating beverage, with just little hints to the powerful science inside.
Packaging and Display
Identity  (iconography, trademark, collateral)
Digital  (e-commerce, social media integration, athlete and event profiles, community hub)