Self Branding & Identity
A complete refresh of my identity as a visual communicator and illustrator.
I asked my friends and family questioned about what colours they think reflect me as a person and as a designer, and they came back with pinks, purples, yellows, and blues. I wanted to focus on the pinks and purples as they are warming friendly colours, and yellow is a happy light colour.
My logotype is of my name, which I had edited deriving from Galano Grotesque. My logo is my first initial, as experimenting with just al-c didn't work. To compliment my logo, Paralucent and Helvetica is used on my business cards, website, and portfolio.
This is my new identity made in four different colours. It gives me the opportunity to make any self-promotion for myself colourful and fun, and never boring.
I also have a logo which comes with it, which is easier to see and legible from any size. In the corresponding colours as well. I have used this for the ident of my website, my instagram profile photo and email.
Business cards for my new self-identity - ready for exhibitions and to send to potential employers with my portfolio pack.
