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Word Hard & Play Hard

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The design elaborates from four leading characters, including the elder, the youth, man, and woman. To switch to the mood-changing mode with CITY CAFÉ’s coffee aroma, it needs the spirit of not only working hard but also playing hard. Using the fruity and berry-like pink colors as the undertone, the visual sensation, with metaphors, leads drinkers to experience a more in-depth journey of senses.
品牌 | BRAND :CITY CAFE 
專案 | PROJECT NAME :Contest 
創作理念 | CREATION:Work Hard & Play Hard
以四位希臘神話IP角色為設計,男、女、老、幼,人生不僅要Work Hard也要有Play Hard的精神,在CITY CAFE的咖啡香轉換心情的開關,主體杯身以粉紅色的酸甜莓果調為基底色,帶著酸甜驚喜充滿變化的隱喻,提昇飲者更深層的感官之旅
 
2018
Graphic Design/Illustration  all by Min xi
Min xi Instagram:jpeg20352
Word Hard & Play Hard
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Word Hard & Play Hard

café paper cup design

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