The architect firm Studio Plus asked Enigma for a new corporate aligned with its philosophy: Swiss aesthetics, a clean style that reflects its functionality—nothing useless; every detail has a raison d’être and ever object has a usefulness.

 

After observing the architects at work, we noticed that they often sketch floor plans or #D views to explain their thoughts to clients and vendors. We created a grid made of 50mm-plus (+) signs inspired by their logo, so that the back of the stationary line is also a sheet of graph paper. Keeping the same concern for functionality in mind, we graduated the edge of their notecards to create a 1:50 ruler.

 

Read more on Studioplus !

 

STRATEGIE Olivier Perez Kennedy
DIRECTION ARTISTIQUE Pascal Wicht
DESIGN Loris Grillet & Delphine Gilliard
DEVELOPPEMENT Luigi Iannitelli