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OLD SCHOOL TAIWAN STYLE | 老台派
Packaging
老台派  Old School Taiwan Style 
Craft Bottled-Cocktail Label Design
這是一款以台灣文化符碼為主題,表述台灣的歷史人文以及台式的味覺記憶的概念調酒系列。

台灣作為一個由移民建立的島國,經歷多個外來政權的更迭,自成了一套獨一無二的文化體系。
我們擷取了四種各具特色的台灣文化風格:來自街頭草根文化的市井風格、來自宮廟信仰的民俗風格、來自舞廳與電子花車的俗艷文化,與受日本統治時代影響的日式風格。將這四種文化精煉出四個台灣面貌:草根台灣、萬神台灣、俗豔台灣,與和風台灣。並將這四種面貌呈現在調酒酒標上。
而調酒的名稱則取自對應其主題的台灣歌曲。

This is a concept craft bottled-cocktail series inspired by Taiwanese culture.

As an island country built by immigrants, Taiwan has experienced the rule of multiple foreign polities and has become a unique cultural system. We have selected four distinctive Taiwanese cultural styles:  the street style from the everyday people, the folk style from the local religion and the temple, the fancy culture from the old disco bar and electronic floats, and the Japanese style influenced by the Japanese ruled era. And these four appearances are presented on the bartending label.
And the name of the cocktails comes from Taiwanese song titles matching to its theme.

#01「杯底毋通飼金魚」
"BOTTOM UP GOOD FRIENDS"


#02「望春風」
"craving for the spring wind"


#03「借問眾神明」
"BUDDHA KNOWS"


#04「你是我的花朵」
"YOU ARE MY FLOWER"


OLD SCHOOL TAIWAN STYLE | 老台派
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OLD SCHOOL TAIWAN STYLE | 老台派

cocktail packaging
1.3k
8.9k
42
Published:

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