All-day drinkability in a cheerful, portable package
Sincere Cider, hailing from the Bay Area, makes its debut with Bonafide Dry, a balanced, crisp cider that is equal parts refreshing and delicious. Bonafide Dry is true to hard cider’s historical and agricultural roots— not too sweet but not too dry, portable, and delicious—perfect for all of life’s savored moments.
I partnered with Sincere to develop a flexible and playful brand system, beginning with a clean and approachable word mark, built using Colophon Type Foundry’s Value Serif Bold. The brand system extends to packaging, printed collateral and digital applications utilizing a cheerful and expressive visual communication system boasting bright geometric shapes, a nod to the delicious simplicity and all-day drinkability of Sincere Cider. #drinksincere