A second year university branding project
The brief: Design a visual identity for a Conspiracy Theory themed TV Channel
I decided to focus my TV channel on investigating different Conspiracy Theories, so I designed my logo in a way that imitates the different pieces being pulled together. I offset a few sections to highlight the imperfections of Conspiracy theories. I added subtle colour to text to not only give the impression of glitched text, but to also trick the eye of the viewer. From a distance, it is difficult to work out whether or not the colour is there.
I decided to focus my TV channel on investigating different Conspiracy Theories, so I designed my logo in a way that imitates the different pieces being pulled together. I offset a few sections to highlight the imperfections of Conspiracy theories. I added subtle colour to text to not only give the impression of glitched text, but to also trick the eye of the viewer. From a distance, it is difficult to work out whether or not the colour is there.
The +1 and HD elements have been designed using the same style, so they can be easily related to the main channel without being accompanied with the main EXTRA logo.
