in the USA Project for NY NOW® & Red Clay

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NY NOW® Introduces New Logos to Identify Exhibitors with American-Made Resources

WHITE PLAINS, NY, July 5, 2013… Two new designer-commissioned logos have been introduced to identify and to promote American-made products during the summer 2013 edition of NY NOW®, the Market for Home & Lifestyle (formerly NYIGF®), August 17-21, in New York City. Separate “Made in the USA” and “Handmade in the USA” logos will be included on booth signage and called-out in directory listings for some 450 NY NOW exhibitors who identify themselves as having American-made products.

“Increasingly, consumers are making conscience-based purchase decisions, and are seeking out the ‘Made in the USA’ label,” said Christian Falkenberg, NY NOW director and GLM senior vice president. “Across all four NY NOW collections, there are hundreds of these resources, and these logos will make these products even easier for buyers to find.”

To develop the new logos, NY NOW partnered with Red Clay, a collaborative product design studio, to commission artwork from the designers in its online community. The winning logo, which was created by Max Ptk, a creative designer and digital artist, is inspired by the “minimalist flavor” of the newly-introduced NY NOW logo, and incorporates elements of the American flag, building architecture, and arrows to indicate forward movement.

NOTE: Logos are available online.

The new logo will represent products and suppliers which have met specific criteria to authenticate American-made products. The criteria was developed in advance of the winter 2013 market through a partnership between NY NOW and CRAFT, (Craft Retailers’ Association For Tomorrow), an association of galleries, shops and artists dedicated to promoting American-made craft. The joint initiative – the Handmade in USA Project – was created to make it easier for retailers to identify, source, and sell crafts made in America.