BlackBerry Messenger
To show that BBM was a better way for close friends to message, we used the conversations of friends, relatives and, lovers to create the largest outdoor campaign in BlackBerry’s history.
We used speech bubbles and thousands of real conversation to create our negative-space headlines. It was painstaking, but the results are pretty awesome.
To show that BBM was a better way for close friends to message, we used the conversations of friends, relatives and, lovers to create the largest outdoor campaign in BlackBerry’s history.
We used speech bubbles and thousands of real conversation to create our negative-space headlines. It was painstaking, but the results are pretty awesome.
