Destination: High St
Branding and Material
I was asked to create a branding mark for a new business mentoring scheme specifically aimed at helping independant retailers in the Cambridge area. The mark had to immediately communicate to potential users of the programme that a high level of professionalism and an effort to help the retailers modernise would form a part of the scheme. The colour version of the mark included a series of colours which represent the eclectic mix of shops on the high street.
As part of the project I produced a print design that would be in a package given to users of the programme. This was a joint marketing item in partnership between Destination: High St and Mike Designs. The design features the colours representing the different shop types in the shapes of shops in Cambridge.
