Imaginarium's 2019 Father's Day campaign aimed at parents who like soccer, beer, and barbecue, and value good times with family and friends. With a product mix geared to travel and outdoor moments, the campaign brought an adventurous and fun tone and had a graphic language that blends a retro look with irreverent graphic interventions.
Art director: Tiago Borini, Carlos Eduardo Marin
Designer: Tiago Borini, Carlos Eduardo Marin, Diego Dias
Copywriter: Fernanda Flores
Product photography: Cezar Motta
2019
