Chewp, a series of play tools for parents and their children, is designed to raise awareness about healthy eating and good nutrition. The tools are designated for interactive use by the whole family, exposing the children to healthy foods, and giving them the opportunity to make certain foods and recipes from the raw and basic ingredients. The tools and activities are complemented by reading material, included in an accompanying book. The book appeals to adults and children as it contains interesting and digestible information as well as illustrations that convey messages about nutrients and healthy food. These play tools are experiential and are aimed at positively impacting in eating habits. The wide variety of activities set out in the tools allows players to make a range of choices and gives children a chance to create, invent and try new things.