Commission taken for financial investment firm, seeking to set up a new branding logo.
The concept was born out of their desire to have some influence from northern European culture, and especially Scandinavia.
After much research the project revealed a connection in many countries with the bear; which ORSO also means.
After some pencil play with sketches, etc. the concept was drawn to this conclusion. Having the bear grasping the globe in a market sense of global impact.
The final solution is at the base, and was inspired by the old symbol for Wealth.
The final logo outcome in vertical and lateral format, with monochrome and reverse out options.
Logo construction board for the vertical version.
Logo construction board for the lateral version.
Presentation board sumbitted to the client