Commission taken for financial investment firm, seeking to set up a new branding logo.
The concept was born out of their desire to have some influence from northern European culture, and especially Scandinavia.
After much research the project revealed a connection in many countries with the bear; which ORSO also means.
After some pencil play with sketches, etc. the concept was drawn to this conclusion. Having the bear grasping the globe in a market sense of global impact.
The final solution is at the base, and was inspired by the old symbol for Wealth.