The company's main aim and purpose was to create event which would differ from what was being done at the moment; a more tailor made way for some one to celebrate. 

I kept this idea in mind when I was in the process of creating the logo. The name itself, Boost, immediately gave me a sense of lifting up, energizing and pushing forward. One thing which caught my attention is the relation the word has to fire. I continued to explore this idea and see if it could be of purpose in the project.

I eventually went with the 'fire up' idea which would show excitement and something daring.