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    The Luminous World exhibition brings together over 50 artists’ contemporary paintings and photographs from the Wesfarmers Collection of Australia… Read More
    The Luminous World exhibition brings together over 50 artists’ contemporary paintings and photographs from the Wesfarmers Collection of Australian Art in a conversation about light or the absence of it. Read Less
    Published:
Client | Wesfarmers Arts and Art Gallery of Western Australia
 
The Luminous World Exhibition brings together over 50 artists’ contemporary paintings and photographs from the Wesfarmers Collection of Australian Art in a conversation about light or the absence of.
 
The client’s brief was  'to be simple and radiant’. A branding concept built out of stars was chosen as it best represented light and dark together. There were also many references to celestial bodies and the heavens within the works. The challenge was to represent the ephemeral quality of light across all the branding and to bring the exhibition together as coherent whole, complimenting the artworks without overpowering them.
 
 
Along with the core branding, diagonal lines were used to representing light beams which then morph into geometric star patterns. In the catalogue these star patterns were printed in a clear varnish, only revealing themselves on certain angles when catching the light.

Metallic inks, varnishes, gilt edging and reflective vinyls were used throughout the exhibition and marketing materials, to literally reflect light. Online invites and advertising were created with stars that gently faded in and out, sparklingly as they would in the night sky. Backlit light boxes were used for the roadside advertising, acting as shining beacons along dimly lit highways.
 

AWARDS
COMMUNICATION ARTS  (USA)
• Catalogue – Award of Excellence
 
FPO: FOR PRINT ONLY AWARDS by UNDERCONSIDERATION (USA)
• Mix – Winner (Catalogue)
 
DESKTOP MAGAZINE CREATE AWARDS  (AUS)
• Branding — Finalist
 
MUSEUMS AUSTRALIA DESIGN AWARDS [MAPDA]  (AUS)
• Exhibition Branding – Winner
  "Elegant and wonderous visual identity. World-class branding."
• Exhibition Catalogue (Major) – Highly Commended 
  "Indulgent production with subtle colouring and great use of foils and metallics."
• Exhibition Poster – Highly Commended 
  "Minimal use of colour and strong typography gives a good idea of content"
• Exhibition Invite – Finalist
• Exhibition Animation – Finalist 

 
CREDITS
Design & Art Direction:
 Bronwyn Rogers
Web Design: Ridhwaan Moolla
Animator: Vaughan James  |  Reality Engine
Print: Special thanks to Ian Smith at Advance Press (then Geon Print) for looking after our baby for us
Publishing: Jane at Fremantle Press
Fonts: If you love the fonts in the catalogue like we do (Parisine, AW Conqueror, Mrs Eaves & Pelso) you can head on over to typofonderie, emigre and T26 purchase them there.