Izmeni Soznanie 2013 is one of the most famous european conferences in digital industry. This time the event was held in Venice, Italy. The title of the event is translated as "сhange your perception". This book is the official guide with participants and partners of the event. Every company-participant has it's own page with unique layout. The whole idea of this project was to turn a usual guide book into something that will change readers' perception in both visual and verbal ways.