Domenic Basile's profile

Domestic Abuse Campaign

With violence against women being a case for concern in today's society, it was a highly challenging yet motivating process putting together a story that would definitely grasp the public about such an issue. This project was done in conjunction with Yellow Brick House to create exponentially better awareness and the primary target are post-secondary school students (preferably male). Statistics show that most cases of domestic violence typically happen within this demographic so by promoting the campaign on post-secondary school campuses, it would inevitably attack the core of the problem. The sampels shown are static images of what are really transitional web banner animations that initiate with the problem and proceed to the solution.
Problem: one spouse dictates the other's general actions
Transition: strings fade demonstrating the dissolving of control
Solution: satisfied couple with equality
Domestic Abuse Campaign
Published:

Domestic Abuse Campaign

Role: theme development, creative direction, art direction, project management/coordination

Published: