The Walk-ink Trail is a fictional open air exhibition featuring street art made with air pollution in Poznan, Poland.
Poland is one of the most polluted countries in Europe. The exhibition aims to raise awareness around this issue and promote Air-Ink as an alternative art supply.
Typo polo is a common aesthetics defined by amateur signboards across polish
cities. It became an inspiration for the typographic treatment to fit the campaign
in the local context.
The typeface varies between three weights to indicate the amount of the up-cycled
air pollution of each artwork accordingly.
The receipt paper, just as air pollution, can not be recycled, but can be up-cycled instead.
Therefore, it became the paper stock for the project.
To emphasize the nostalgic character of the exhibition, it is designed in the form
of a popular childhood game chalk chase.
The blank posters are an interactive element for the participants to awake their creativity and respond to the playful titles. It also allows the public to try Air-Ink as an alternative to other more traditionally sourced paints.
The street art pieces do not use Air-Ink and do not belong to me.
They are referenced as far as possible.