Castorish Visual Identity
Luke Bieber is a graphic designer based in Germany, his business is built around making livestream graphics, e-Sport designs and designing merchandise. After years of experience, an alias name "Castorish" was given to him and a visual identity system was needed.
The design concept of the visual identity is based on the star as it symbolizes the meaning of the given alias name ( Castor ) which means “to shine” in the Greek mythologies. The key elements of the visual identity has been chosen the letter C and the star which exposes the core value of the designer’s personality which is being unique with the visual style and execution of his craft. The goal was to create a whole brand identity system that is adaptable and strong enough to improve his online presence. The project is not a logo design only, but a complete functioning identity that could be recognized and applied everywhere.
Acenology ☺ 2020.