PEPSI ADVERTISING CAMPAIGN
This is an unofficial advertising campaign for Pepsi. When I have defined the target group I inspired from Pepsi's previous official campaigns. So I decided to narrow down the target audience to music-loving people, especially to the teenagers and adolescent, who are probably more familiar with today's performers.
Insight: There are musicians that we love. We look up to them because of their talent, style, personality. If we know that our role model is a consumer of a product, we would rather buy it.
Message: We are all different, although we have a lot in common. We have different favourite performers, musical styles, but we all look up to someone.
For someone who drinks pepsi, because all the great artists were also inspired by Pepsi.
Idea: The stories that appear in the campaign, which are related to the pepsi soda, would make the product even more personal, lovable for the customer, so I have attached a quote to each musician.
Execution: During the draft process I tried to create modern, youthful design, so that is why I used black, bottomless letters. Finally, when I was making the visual elements and backgrounds I tried to reduce.
Media: social media interfaces, bus, poster
Programs: I used Adobe Photoshop and Illustrator
Thank you for watching it.
