Title: SKYWORD (Micro identity of MSAN)
Identity, Branding, Installation
SKYWORD is a program at the Museum SAN. It is a special program that visitors can learn about Korean Astronomy and its history. Also, the visitors have an opportunity to watch stars on top of the mountain.
Korean Astronomy started to develop at the same period of when Korean letters were developed. The King Sejong wanted his people to have better quality of life so he made the letters and started to study the movement of celestial bodies.
By modifying the grid of Korean letter, I created a typeface and its grid. Korean letters are also, made very scientifically sharing same idea of korean astronomy. Therefore, I tried to maintain scientific and modern characteristic though out this project.
LOGO
CUSTOM TYPEFACE
PROCESS OF TYPEFACE
POSTER
WEBSITE
T SHIRT
TOTE BAG
INSTALLATION
TUNNEL INSTALLATION: I was planning to make this tunnel in person. However, due to COVID-19 I had to use C4D to make this. This tunnel is a path that leads the viewers to the exhibition space of the SKYWORD.
Click the play button and watch the video :)
INSTALLATION PROCESS
THANK YOU! :)
