Tasked with creating an ad campaign that would capture retailers attention and communication that Recycled Paper Greetings carries a variety of cards that appeals to both Boomer and Gen X/Gen Y consumers, I developed this full page advertisement. Juxtaposing vintage ad photography with one of our more provocative cards created a playful message that resonated as nostalgic for Boomers, yet kitchy for Gen X/ Gen Y customers.
The resulting full page ad ran in the trade magazine Progressive Grocer.