Brand Identity for three new line collections for Cue Clothing co. Australia.
Cue Clothing co. is a highly established Australian fashion house with over 40 years of history behind it. The company is still family owned, and very local, infact all designs are created st the Surry Hills head office, and almost all of the clothing is made in Australia. Staying local has meant that the creatives can respond to the inspiration around them almost immediately, and bring out designs that fit the customer wants and needs.
In collaboration with the team at Container, I created the new identities including a bespoke typeface and campaign graphics for these clothing lines with different customer needs in mind.
Concept and set design for window displays in Myer stores nation wide. Myer is Australia's exclusive department store of Cue, with over sixty stores around the country.
The concept for the campaign was designed to reflect the theme 'Design That Moves' as part of the
State of Design Festival in Melbourne. The implementation of the elements varied from intricate structures and props to applied wall graphics, depending on the store size and location.