Scopio is a stock photography platform with the goal of providing photos centered around authenticity and storytelling. They wanted to use Facebook advertising to build brand awareness, drive some traffic, and retarget website browsers to return and subscribe.
Below are ads from three campaigns to help them achieve their goals.
Brand Awareness Campaign:
In these ads, I decided to keep the tone playful and focus heavily on the benefit of authenticity by showing how absurd and unreflective real-life competitor stock photo sites are by using ACTUAL photos from competitor stock photo sites.
In these ads, I decided to keep the tone playful and focus heavily on the benefit of authenticity by showing how absurd and unreflective real-life competitor stock photo sites are by using ACTUAL photos from competitor stock photo sites.
Consideration Campaign:
This is a carousel ad with the goal of getting people on to browse pages of the site. I paired each photo with straightforward copy that leads to multiple entry points to the Scopio website.
This is a carousel ad with the goal of getting people on to browse pages of the site. I paired each photo with straightforward copy that leads to multiple entry points to the Scopio website.
Retargeting Campaign:
Here I used fun, cheeky copy paired with a Scopio photo.
