MTV Mobile
Dolly Rogers was asked by MTV Mobile NL to create a campaign and enhance the “sexiness” of the brand with a focus on driving traffic to their Facebook page. We developed a Facebook game to encourage people to seduce their friends using the sexy film clips that are available exclusively to MTV Mobile clients. The person who seduced the most people would win a trip to New York City for two to celebrate New Years Eve on Times Square. During the course of the month the number of people who ‘Liked’ their Facebook page increased by 110% to 11,000.
