This is the final Stylescape we used and agreed with the client utilising the final Logo mark. I initially sent over three concepts outlining the colour and font direction also showing images representing the ideal client.

I enjoy the Stylescaping part of the process as it makes it far easier to lock down not only what the client is looking for but how their brand should be represented to their clients.

Designing first in black and white ensures that the Identity Mark looks appropriate and can still be recognisable.

The final concept came about looking at the muscle structure in the human body.