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Xelle Brand Identity

Xelle

Bringing warmth inside the brand’s identity and strategy to engage the community of larger women


Industry
Public Interests, Fashion 

Market
Czech Republic & Slovakia


Xelle came to us in search of a brand strategy and new brand identity that shall be warm and encouraging in nature. They wanted the community of larger women to feel engaged, welcomed and wholeheartedly supported.


It starts with the heart 
It comes from the heart 

We came up with Xelle’s campaign, brand image and playful new Czech slogan – “Velikost je v srdci” which has a double meaning of ‘greatness comes from the heart’ and ‘extra large is in the heart.’ Inside their logo, you can find the two “L”s making a gentle loop into the shape of a big heart.

Ready to go bold?
Let's talk​​​​​​​

Xelle Brand Identity
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Published:

Xelle Brand Identity

1
6
0
Published:

Tools

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives