The advertisement focuses on the history and originality of the Commercial Bank of Kuwait as an attempt to get closer to the public, without forgetting the novelty of its dealings, so we propose this strategy:
 
As the advertisement idea is based on giving and originality, the use of the old Kuwaiti dinar as a currency embodies the idea of ​​the advertisement. Additionally, Kuwait was previously known in its rich sea, where they used to fish and collect pearl for trading. The idea of ​​authenticity is linked here to what is presented through generations, using a pearl shell and the currency in all the pictures is what supports the idea of ​​advertising and gives it a deep symbolism.