Butterfields, a new clothing and apparel brand from Russia, is aiming at women 35+. It's all about comfort and mixing organoleptic sensations like shaggy wool + shiny silk + coarse linen / hemp. Brand's mood can be described as experimenting, technological, functional and convenient. Same qualities needed to be expressed in a logo.

Thinking of the target audience and usability, we went for the first concept. It looks modern enough and conveys the idea of variable materials, but stays apart from all the 'youngsters' brands.

1. Logo design (3 concepts)

2. Adjustments for various assets (horizontal, vertical versions)

3. Brand color palette 

4. Tag & special card design