〔 PIN SHIANH x CIRCORE \\\ TTTEA . PPPACKAGING 〕
〔 NEWS 〕A’ Design Award WINNER 2 0 2 0
Shadows and lights, virtuality and reality is the main concept of this design. To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods. The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
CREDIT
Studio | team CIRCORE.co.,ltd 圈點設計
Creative & art direction | Bonny Chiang
Designer | Bonny Chiang
Photography | Jimmy Chao C. CHAO Photography
Photography | Jimmy Chao C. CHAO Photography
Project management | Link Lin
Client | PIN SHIANG TEA 品香茶業股份有限公司
